You Know Your Stuff. You Only Need a Plan.
The Launch Framework Handbook gives coaches, consultants, and professional speakers a simple, step-by-step method for building an expert website that turns visitors into clients.
$7.99
Designed to be readable in an afternoon, The Launch Framework Handbook will have you building and launching a conversion-focused website without the headaches and frustration that come with a typical DIY project.
Designed to be readable in an afternoon, The Launch Framework Handbook will have you building and launching a conversion-focused website without the headaches and frustration that come with a typical DIY project.
Building a website without a framework is like doing a puzzle without the picture on the box.
You've got the pieces: a headshot, a bio, some testimonials, and a hunch that you probably need an About page. What you don't have is any idea what they're supposed to look like together.
Your site has been "almost ready" for a year.
You've started the redesign three times (or more).
Everything you read says you need more pages, more funnels, more everything.
You wince a little every time you have to send someone a link to your website.
Does This Sound Familiar?
This book doesn't just show you the picture. It shows you how to put it together.
Anyone who's tackled a 1,000-piece puzzle knows the secret to success is having a method: build the border first, group similar colors next, then work one small area at a time.
The Launch Framework works the same way for your website. You start broad, narrow down step by step, and never stare at a blank canvas wondering where to begin.
Before and After
Before The Launch Framework Handbook
You stare at a blank page, wondering where to even start.
Everyone tells you your site needs more pages, more funnels, more everything.
You've started over so many times that "almost ready" is a permanent state.
Your website quietly costs you clients (and you know it).
With The Launch Framework Handbook
You know exactly where to start and what comes next.
You know what your site needs and have permission to skip the rest.
You follow a method, build forward, and actually launch.
Your website works like an employee, turning visitors into clients.
$7.99
Designed to be readable in an afternoon, The Launch Framework Handbook will have you building and launching a conversion-focused website without the headaches and frustration that come with a typical DIY project.
Designed to be readable in an afternoon, The Launch Framework Handbook will have you building and launching a conversion-focused website without the headaches and frustration that come with a typical DIY project.
Chapter 1: The Launch Framework: An Overview
You'll learn the three-step approach at the heart of the book (pages, sections, and elements) and why starting broad and narrowing down makes the whole process simpler. Think of it as the map for everything that follows.
What’s Inside the Book
Chapter 2: Pages
Every expert website needs just five core pages. You'll learn what each page is, what they should accomplish, and the next step each should lead your visitors toward. We'll also cover optional pages like blogs, events, and downloadable resources, and how to decide whether they've earned a spot on your site.
Chapter 3: Sections
Every web page is just a stack of sections, and there are only eight you need to know. You'll learn what each one does, which pages each section tends to show up on, and how to mix and match them like Lego blocks.
Chapter 4: Elements
Now we zoom in on the building blocks inside every section: headings, body text, buttons, media, and more. You'll get practical best practices for each, like why your paragraphs should never run longer than three sentences. By the end, you'll know exactly what goes into each section and why it's there.
Chapter 5: Putting it All Together
This is where it all clicks. We'll walk through building a real home page from macro to micro, section by section and element by element. And you'll get the most important advice in the whole book: stop waiting for perfect and launch the thing.
Plus: Five Appendices
Go deeper with practical guides on applying your brand style, blogging best practices, and deciding how many offer pages you need. You'll also get example sitemaps and section combinations you can borrow as-is or tweak to fit your business.
$7.99
Designed to be readable in an afternoon, The Launch Framework Handbook will have you building and launching a conversion-focused website without the headaches and frustration that come with a typical DIY project.
Designed to be readable in an afternoon, The Launch Framework Handbook will have you building and launching a conversion-focused website without the headaches and frustration that come with a typical DIY project.
Hi, I’m David.
I've been building websites since 1995 (back when "under construction" GIFs were considered a design choice), and I've worked exclusively with coaches, consultants, and professional speakers since 2018. Along the way, I noticed that the expert sites that actually convert tend to be built the same way.
When my son Ben was born, I wanted a way to share what I'd learned beyond one-on-one projects. The Launch Framework is what came out of that: the same method I use with my own clients, finally written down so you can follow it without me sitting next to you.
Because you deserve a website that matches your expertise, not one you feel like you have to apologize for.
30+
years of experience building websites
20+
years designing professionally
You Can Do This.
Now You've Got a Guide.
Your website doesn't have to live on the back burner. Grab the book, follow the method, and launch something you're proud of.
$7.99
Designed to be readable in an afternoon, The Launch Framework Handbook will have you building and launching a conversion-focused website without the headaches and frustration that come with a typical DIY project.
Designed to be readable in an afternoon, The Launch Framework Handbook will have you building and launching a conversion-focused website without the headaches and frustration that come with a typical DIY project.