Blog & Free Resources
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and take you where you want to go.
Free Downloadable Resources:
From the Blog:
The 8 Things I Look for on Every Expert Website (and Why They Matter)
Most expert websites don't fail loudly. People show up, look around, and leave. Here are the eight things I check on every coaching, consulting, and speaking site, and why each one matters.
What I Actually Mean When I Say "Conversion Optimized"
Our websites and template kits are conversion optimized. But what does that mean? Here are four tenets of what conversion optimization is — and also, what it isn’t.
Before You Redesign Your Website, Answer These 6 Questions
Most website redesigns fail because the thinking behind them hasn't changed. Answer these 6 questions before you touch a template — and save yourself weeks of frustration.
Don’t Overcomplicate It: The Only 5 Pages Your Expert Website Needs
What pages should your coaching, consulting, or speaking website include? It might be fewer than you think. Let’s keep it simple and make it excellent.
Ebook Preview: The Launch Framework, Chapter 2
What follows is a draft of Chapter 2 from my upcoming ebook called The Launch Framework: How to DIY a Website You Love Without Losing Your Mind.
The 7 Characteristics of a Great Website for your Coaching, Consulting, or Speaking Business
I know that you can create a great website without an overwhelming time or financial investment, so it can have a place on the front burner without disrupting your normal flow.
But what constitutes a “great” website, anyway? I’m glad you asked.
How to Choose Colors for Your Website Using Your Brand Identity
Your color palette speaks volumes about your brand before your audience has read a single word on your website. Let's look at how to make yours look professionally-designed and truly representative of you and your brand.
How to Make Your Website’s Text Look Professionally-Designed
Why do some text layouts look beautiful and easy to read while others are a struggle to look at? There are actually three key factors that determine how good your website's text looks...
48 Designer-Approved Font Combinations for Your Website
Choosing fonts to pair can be difficult and frustrating. To simplify things, I’ve created a bunch (48 in total) of suggestions for you. Find a Heading font you love, choose one of the recommended Body fonts to go with it, and you are off and running with a professionally designed combination!
Every Font Available in Both Squarespace & Canva in 2026 (All 236 of ‘em!)
Looking for a beatiful font that's available in both Squarespace and Canva? Look no further.