Nope — and that's kind of the whole point. Kelly is built on Squarespace 7.1, which is a drag-and-drop builder that doesn't require any coding knowledge. The video lessons that come with your kit are designed to walk you through every step of customization, so even if you've never touched a website before, you'll be in good shape.

It’s a lot more than just a template. Yes, you get a professionally designed Squarespace template with 19 pages built in. But you also get short video lessons to guide your customization, a fill-in-the-blank copywriting guide to help you write your site content, and 90 days of email support. The template is the starting point. The kit is what gets you to the finish line.

Most people can get their site launched within a few days of getting their hands on it — assuming you've got your content (copy, photos, logo) reasonably ready to go. The copywriting guide that comes with the kit is designed to help you knock out the hardest part — the writing — faster than you'd expect.

Your site is going to look like yours. The Kelly template is a starting point, not the finish line. You'll be swapping in your own colors, fonts, photos, and written content — and those are the things that make a site feel like you. Two people can start with the same template and end up with two completely different-feeling sites.

The Kelly kit ($495) gives you everything you need to build and launch your site yourself. The Done-With-You Day upgrade ($1,295) is for folks who want a more hands-on experience — you upload your content, and then we meet over a 2-hour Zoom session where we work through the site together. Most people who do the Done-With-You Day are ready to launch by the end of that session.

That's what the 90 days of email support is for. Got a question about how to do something in Squarespace? Wondering how to lay out a particular page? Submit a ticket and we'll get back to you. Ninety days is a long runway — more than enough time to get your site live and make sure you feel confident in it.

You will, yes — Squarespace is a subscription-based platform. The good news is that your Kelly purchase comes with an extended 6-month trial so you can build and test your site before you commit, plus 20% off your first year when you're ready to launch. So you've got plenty of time to build without the clock ticking.

It might be especially right for you. At Launch It & Love It we believe you don't need more content, you need the right content. The five core pages in the Kelly kit are the five pages every expert site needs to have. The other included 14 pages are optional — You can always add more over time. But you can launch with what you've got right now.